This visual and spatial research investigates how Digital Out-of-Home (DooH) media infrastructures reshape urban spaces through algorithmic, geospatial and temporal coordination. Through technographic approaches (Bucher, 2017), embodied spatial analysis and software ethnography, the research analyses how DooH produces audiences, governs visibility and embeds commercial and political interests into the social and material fabric of the city. Extending beyond infrastructural logics, the research examines the embodied geographies of audience encounters, explores industry operations and algorithmic decision-making, while mapping DooH’s geographic variability in Amsterdam. Together, these inquiries demonstrate how DooH contributes to urban inequality dynamics, situating it within debates on deep mediatisation (Hepp, 2020), datafication and spatial justice.
The research is linked to the themes and insights developed in "A Glitch in the System" and "Infrastructures for Objection and Participation," activated in collaboration with Ro Pérez Gayo and expands upon my engagement with a critical spatial practice that analyses systems of representation and orientation.
Cities on Loop develops over the course of four years as part of my PhD research trajectory with the Amsterdam School for Cultural Analysis (ASCA) University of Amsterdam.
The research is supervised by Stefania Milan, Professor of Critical Data Studies and Dr Davide Beraldo